Fans awaiting news of the ownership of Doncaster Rovers were in for a surprise today.
A press briefing had been arranged in London to discuss the involvement of pop star Louis Tomlinson, from One Direction, a Rovers fanatic.
But as the meeting was due to assemble, a press release about a Rovers Trust was simultaneously released.
The release said Tomlinson, businessman and previous chairman of Doncaster Rovers, were launching a crowdfunding campaign to support the club.
“Louis will ask fans and football supporters to join him making pledges of cash to reach their funding target of £2million and support his ambitions for Doncaster Rovers.
“The campaign is thought to be one of the biggest UK crowdfunding campaigns ever. The Tomlinson Ryan Trust has already agreed to put in a six-figure sum as part of the crowdfund campaign to show its committment and to encourage fans to come on the journey with them.
“Tomlinson, who plays for the Doncaster Rovers Reserves, recently set up the trust.”
The release added: “The Trust aims to support and develop Doncaster Rovers Football Club. It has been setup for the benefit of club and with the aspirations of its supporters in mind.
“Its core purpose is to guarantee a successful financial future for the club and allowing fans to have a say and play a greater part in the running of the club.
“The Trust aims to support the club’s ambitions on the football field, to develop its schools, youth and charity programmes and to grow the club as a brand, as well as its supporter base, both locally and internationally.
“In return for pledges of cash, the Trust will offer a selection of exciting and exclusive rewards from £5 upwards. Supporters can be a part of a new ‘Club 28’ with different levels of membership giving them the chance to have a say in the future of Doncaster Rovers.
“There will also be an exciting range of new ‘Club 28’ merchandise on offer created specially for the crowdfunding campaign, including armbands and t-shirts, and only available through Crowdfunder.
“These rewards will only be released if the campaign hits its overall funding target. If the target is not reached, no money will be taken and the rewards will not be given out.
Seeking to explain why they have decided to launch a crowdfunding campaign on www.crowdfunder.co.uk/trust, Tomlinson and Ryan commented: This is all about the football, the community and restoring the excitement and desire to making Doncaster Rovers the most exciting club to play for in Yorkshire.”