Super shoppers have helped to break a Guinness World Record after taking part in a challenge for the longest chain of loom band bracelets.
More than 500 people took part in the record-breaker at the Frenchgate Shopping Centre, in loom band workshops throughout half term week.
Joined up, the giant bracelet measured more than 450 metres – about the length of 40 double decker buses.
The record-breaking results were laid out in the car park of the shopping centre for all to see at a special event on Sunday.
Hundreds of people helped to make the record-breaking attempt a success, either by making bracelets or donating spare loom bands to the centre.
The week-long efforts culminated in a special event on Sunday attended by an official Guinness World Records adjudicator.
The representative observed the activity and checked and verified the record-breaking total of 5,038 loom band bracelets.
Heidi Barlow, marketing manager at the centre, said: “We’re so pleased with the response to our world record attempt. People from across South Yorkshire really got involved and it was so much fun.
“Two days before the final event we had made it to 4,335 loom bracelets so we’d already achieved the minimum to get near the record – but our shoppers just kept on donating and joining in and we smashed the target with more than 5,000.
“We’ll be displaying our certificate with pride.”
All participants were rewarded for their record-breaking efforts, with the name of the bracelet maker, age and postcode recorded for posterity, plus the chance to take away a Guinness World Records official participation certificate too.
The addictive pastime of creating coloured bracelets from rubber bands has not only catapulted its way into the hearts of children but has become a cult phenomenon with all ages.
Everyone from Kate Middleton to Harry Styles has been spotted wearing the adornments.
US entrepreneur Cheong Choon Ng created the prototype for the bands for his daughters.
More than three million looms have been sold since 2011.