Impreza aims to reinforce road safety message

Interim Assistant Chief Fire Officer Neil Hessell, East Area HM Coroner Nicola Mundy and Chief Inspector Paul Varley.
Interim Assistant Chief Fire Officer Neil Hessell, East Area HM Coroner Nicola Mundy and Chief Inspector Paul Varley.

A SUBARU Impreza that will will help spell out driving dangers to young people is about to hit the streets.

The vehicle is fitted with a plasma screen where youngsters can watch a specially produced driving safety DVD covering issues such as speeding, drink or drug driving, mobile phones and seatbelts. Building on a similar, successful project in North Wales, the Subaru and its fire service livery will act as a focal point to get young people to engage with SYFR staff at events and in schools.

The vehicle, funded by the South Yorkshire Safer Roads Partnership, will be used by South Yorkshire Fire and Rescue officers to educate up to 10,000 young people a year, reminding them of their responsibility to drive safely and the possible consequences of not doing so.

Young people aged 17-24 year-old make up only ten per cent of the population but account for a third of all people killed or seriously injured on our roads. Provisional figures show that from January to June this year 26 young drivers aged 17-24 were killed or seriously injured on the roads of South Yorkshire, a reduction from 31 killed or seriously injured over the same period during 2010.

Coroner Nicola Mundy, visited the service to discuss the scheme and said: “I deal with the devastated families of young people who die in road collisions which are very often avoidable.

“This innovative approach to educating young people of the risks of death or injury on our roads is of critical importance and very impressive in its delivery”.