Store behind viral internet dress to open Doncaster branch

This dress is the subject of the latest internet craze
This dress is the subject of the latest internet craze
  • Roman Originals to open in Frenchgate
  • Brand sparked viral internet sensation
  • “White and gold” or “blue and black” debate rages on

The brand behind ‘the dress’ which sparked an internet sensation is to open a new store in Doncaster.

Roman Originals – the fashion retailer which sells the two-tone dress that went viral online and even saw A-list celebrities debating whether it was ‘gold and white’ or ‘black and blue’ – will open the new store at Frenchgate on St Sepulchre Gate this month.

Laurie Barton Wright, Centre Manager, said: “Roman Originals is a high-profile fashion- forward retailer which, since being established in the mid-90s, has grown to more than 100 stores across the UK.

“We’re thrilled to be welcoming Roman Originals to Frenchgate – it will be the perfect addition to Frenchgate’s current fashion offering which includes Dorothy Perkins, H&M, Monsoon, River Island and Top Shop.

“We might not be able to guarantee customers that ’the dress’ will be in stock, though!”

The internet craze started when a woman in Scotland posted a picture of a dress asking people to tell her what colour they thought it was, after her friends disagreed about whether it was black and blue or white and gold.

Since then thousands of people have taken to social media to give their opinions on what colour they think the dress is, including celebrities such as Justin Bieber, Taylor Swift and Julianne Moore.

Polls show that around 53 per cent of people believe the dress to be black and blue, while 47 per cent say it is white and gold.

We might not be able to guarantee customers that ‘the dress’ will be in stock though!

Laurie Barton Wright