To celebrate the Crucible’s 40th birthday year, Sheffield Theatres has teamed up with East Midlands Trains to offer first time theatre bookers a unique opportunity to experience great theatre for only forty pence on Friday performances at the Crucible Theatre.
The initiative, First Time Fridays, has been made possible thanks to the generous support of East Midlands Trains. Their sponsorship enables the theatre to offer forty tickets priced at forty pence for each Friday performance during a production run in the Crucible. East Midlands Trains First Time Fridays is designed to encourage new audiences who have never been to the Crucible before to try out the experience of live theatre and it is hoped that the scheme will encourage repeat attendance from the new audiences. Adult tickets for Friday performances usually cost £20, which makes this initiative a remarkable saving open to all new Crucible theatre goers until September 1 2012 when booking direct at the Box Office.
Sheffield Theatres Chief Executive Dan Bates said: ‘We are really excited to be working with East Midlands Trains on what is proving to be a very successful scheme. Since it started last September we have welcomed over 500 new theatre attendees into our venue and feedback has been universally positive. Support for the work that we do at this level is vital for the ongoing success of Sheffield Theatres and we look forward to developing our partnership with East Midlands Trains well into the Crucible’s next 40 years.’
Lucy Cameron, Marketing Manager for East Midlands Trains said: ‘We’re really pleased to be working with Sheffield Theatres on this initiative. Passengers can already benefit from some great value for money fares with East Midlands Trains, so it makes sense to work with Sheffield Theatres to ensure that people can also benefit from discounted theatre tickets’
New theatre bookers can currently buy up to two forty pence tickets for a Friday performance of Harold Pinter’s Betrayal, a heartbreaking comment on love and relationships staring John Simm (May), on at the Crucible Theatre from Thursday May 17 – Saturday June 9.
The initiative is part of a wider partnership with East Midlands Trains and the Stagecoach Group, which included Stagecoach Supertram’s sponsorship of the annual Christmas pantomime, Sleeping Beauty in 2011. East Midlands Trains are also principal partners of The Future 40 Fund – Sheffield Theatre’s Fundraising initiative to raise money during the Crucible’s 40th Anniversary year. Audiences can support Sheffield Theatres by booking train tickets through East Midlands Trains website East Midlands Trains
East Midlands Trains First Time Fridays tickets can be purchased from Sheffield Theatres’ Box Office in-person or by phone on 0114 249 6000.
Businesses can find out more about corporate partnership opportunities with Sheffield Theatres by visiting Sheffield Theatres or by calling 0114 201 3868.