with school prom season approaching the pressure to find that all-important outfit is beginning to mount.
And while many girls will want to go all out in the outfit department, for many the cost of creating a fairytale look is simply not practical in the current economic climate.
Step in fairy prom mother Clair Hobbs, who has come up the a credit-crunching idea to make the prom season a great deal more purse-friendly.
Co-owner Clair, 36, has transformed the back room of Sunkist Salon in Central Terrace, Edlington, into a prom dress haven where people can select from a range of second-hand outfits.
Clair said: “Some people spend an absolute fortune on their dress, wear it once, and then it’s gathering dust in the back of a wardrobe.
“I thought it would be a great idea for people to bring their dresses for me to sell on so they are getting something back.
We only take about £10 from each sale, and girls looking for a new outfit can pick up expensive dresses that have only been worn once for a fraction of the price.
“I think there is a lot of competition these days and a lot of peer pressure to spend a certain amount on a dress and look a certain way.
“The fact is a lot of parents simply can’t afford it.”
As well as prom dresses Clair is also selling wedding dresses, race outfits and accessories.
Mother-of-three Clair started the prom section about a month ago after hearing clients talking about prom pressures and it is already proving to be a big hit.
She added: “We’ve had a really positive response from people in Edlington and now it’s just about getting the word out.
“We’ve got one dress in at the minute that cost £190, it’s only been worn for five hours and we’re selling it for £80, including shoes. “Now it’s like a one-stop shop because you can come in have your hair, nails, make-up, tan done and now you can get an outfit.
“If you’ve got something that you’re never going to wear again bring it in. You can get money back and someone else is getting a bargain so everyone is happy.”