Pet shop launches Santa Paws appeal

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A Doncaster pet shop has launched a Christmas campaign in aid of abandoned animals.

Pets at Home in Doncaster launched its Santa Paws appeal week to help ensure that Doncaster’s abandoned animals aren’t forgotten this Christmas.

This is the fourth year of the Santa Paws appeal, which collects gifts and donations for abandoned animals during the festive season.

Store manager Peter Watson says: “Not every pet is lucky enough to be treated at Christmas and that’s why we are launching our Santa Paws appeal again this year.”

“Customers simply pay for their gift at the till and receive a sticker to place on the product. The gift can then be placed in the charity collection bin found in store. We will then invite local rescues to come in and collect whatever has been donated.”

Between December 1 and 24, the store will be encouraging customers to buy an extra gift or make a donation to benefit a needy pet at a local animal rescue.

Customers can also help to buy a pet a Christmas dinner for just a 50p donation, with all money going to a local animal welfare charity to supply much needed food over the Christmas period.

Scott Jefferson, marketing director from Pets at Home adds: “Our Christmas research has recently revealed that 92 percent of British pet owners plan to buy their pet festive gifts this year and 48 percent create a special Christmas meal for their pet to enjoy, ensuring they don’t miss out on the big dinner.

However it can be a different story for animals in local rescues so we want to help out as much as we can through our Santa Paws campaign.”

Last year, the initiative raised more than £114,000 for animals being cared for in UK re-homing centres.