At the start of a new relationship it can feel like all your spare time is spent on keeping up appearances.
From ensuring your hair is well groomed and your nails painted to making sure your face appears as flawless as possible thanks to some make-up trickery.
In fact keeping up the facade of “this is how I look even first thing in a morning” can feel like a full time job.
I remember only too well applying a fresh face of make-up every time I was seeing my boyfriend for a good few months.
And breaking every beauty rule in the book by even sleeping in my slap to look preened first thing in a morning.
I also have friends who are still happily getting up just that bit earlier to put on their face before their new man catches a glimpse of them make-up free.
And it seems like girls all across the country are as committed to the cause with 80 per cent of women waiting at least a month before letting their new catch see them make-up free according to a survey.
A third of women shun their beauty sleep in favour of deliberately getting up before their new squeeze to secretly apply make-up before he wakes up.
A further 60 per cent of women don’t bother to take off their make-up before bed.
And it seems some women have as much staying power as the waterproof mascara they are layering on with almost one in five (17 per cent) waiting as long as two months before going bare-faced.
Meanwhile 16 per cent wait three to six months, eight per cent keep up the routine for a whole year and a dedicated three per cent never let their man see them without make-up.
I’d like to reassure men that this level of effort continues for years to come but unfortunately it’s not the case.
Trawling round with a bag of beauty products 24/7 is simply not sustainable as I found out.
And as a result instead of re-applying my make-up when I get in I’m now more concerned with taking it off.
Whilst I used to spend time carefully selecting outfits to wear, not wanting to repeat the same outfit twice, I’m now more than happy to steal his clothes or whip my pyjamas on after a hard day at the office.
Don’t get me wrong I do still make an effort but my days of topping up my make-up on an hourly basis are long gone.
It’s like wearing chicken fillets in your bra; it’s all well and good to create the illusion but at some point the jig is going to be up.
I suppose some men would argue it’s false advertising.
But as much as it’s nice to look your best there’s nothing better than feeling comfortable enough in your other half’s company to dare to bare all (facially speaking).