It contains carbonated soft drink, produced in Atlanta 130 years ago as a patent medicine.
To celebrate Cola-Cola's distinctive glass bottle being voted most iconic packaging on our shop shelves here's a taster of their equally characteristic ads over the years.
A study of 1,500 Brits, exploring the influence of packaging and branding on shopping habits, found one in six people thought the bottle most identifiable in terms of packaging.
Indeed, it was deemed to be just as recognisable without its logo or the product itself.
The research, commissioned by Packing Innovations and Luxury Packaging London organisers Easyfairs, found the Toblerone triangular chocolate bar finished as a close runner up, with Marmite’s glass jar rated as third-best-loved product packaging.
Beauty brands, such as Tiffany Box and Chanel No.5 Bottle just missed out on top ten placings.
Coke’s success has been attributed to targeting younger audience, with one in five Millennials selecting the bottle as the most recognisable pack product.. Pringles’ iconic cylinder tube, fourth on the overall list, was the Millennial’s second favourite.
The study also revealed barcodes as the greatest packaging invention, ahead of more traditional items such as the cardboard box (21 per cent) - although the younger generation, 18-34 years, voted for 3D printing and resealable zips as its top two.
Easyfairs Packaging Portfolio event director Gerry Sherwood said: “Millennials have officially passed Baby Boomers as the largest generation in history, more personally connected to their favourite brands than ever before. It is therefore not surprising to see 3D printing come out top in our poll for this age group.”
Top Ten Most Recognisable Brand’s Packaging
1. Coca-Cola Bottle
2. Toblerone Triangle
3. Marmite Jar
4. Pringles Tube
5. KFC Bucket
6. Heinz Ketchup Bottle
7. Fairy Liquid Bottle
8. Apple’s iPhone Box
9. Walkers Crisp Packet
10. Amazon Box