Doncaster is top of the shops - after being named one of the top 50 shopping destinations in the UK.
The town centre beat off big Yorkshire favourites including Bradford and Harrogate in the survey which ranked 1,500 places to shop across the length and breadth of Britain.
The thumbs up came from retail consultancy firm Verdict, which placed Doncaster at number 48 in the comprehensive country-wide rundown.
And the news has been welcomed by Mayor of Doncaster Ros Jones who praised the town’s businesses for securing such a high place in the rankings.
She said: “I’m delighted that Doncaster is ahead of many northern cities and larger towns such as Bradford, Middlesbrough and Harrogate.
“This is a real credit to the hard work of local business people.
“Doncaster continues to maintain its very strong position despite the economic downturn nationally, and despite some big retail developments in other centres such as Wakefield and Leeds.”
Verdict publishes an annual ‘Venue Score’ report including the national ranking of numerous British shopping locations.
The latest report takes into account the representation in the town centre of key brands, and also the quality and variety of the retail offer.
The report is used by the industry to advise retailers on their investment decisions.
In total, Verdict surveyed 1,445 UK shopping destinations including towns, cities and shopping malls such as Meadowhall and the Trafford Centre.
Mayor Jones added: “We are determined to take this borough forward and create jobs and opportunities for local people.
“Doncaster Council is committed to supporting businesses through its markets, town centre, tourism and Business Doncaster teams.”
The announcement of the town as a shopping hotspot comes after the borough’s markets were named as the best in the country last year.
The market was awarded the title of Britain’s Favourite Market by the National Association of British Market Authorities following an online vote and in 2011 scooped Britain’s Best Market title.