GADGET lovers sporting the latest iPhones and iPads might have all the mod cons at their disposal, but if they are trying to search for Doncaster on the maps data - it may take a while.
For global technology giants Apple have in fact called our borough ‘Duncaster’ on its new iOS 6 mapping function.
In a collection of catastrophic errors on the new Maps app, Doncaster is not the only place to suffer from the shoddy service with Stratford-upon-Avon not even in existence, towns moving miles from their actual location and routes pointing in the wrong direction.
Apple’s chief executive Tim Cook seemingly crumbled following the error and issued an apology saying he was “extremely sorry for the frustration” users had found with its new mapping mishap.
Several of our residents took to social networking sites to speak about the error with Doncaster North MP and Labour leader Ed Miliband telling the Free Press the mistake was “embarrassing” for the town.
Nick John Marsh said on our Facebook site: “Makes me sick. A massive company for offer what they call the next generation in technology cant even get a towns name right? I wouldn’t mind but Doncaster is older than what have been running so its not like its been changed recently.”
Stephen Lycett said: “Last time I looked on maps last week we had a petrol station on Beckett Road where the betting shop is.”
Dale Barker added: “It’s not hard to get things right with the money they are earning and charging it should be only fair that no errors like this are made and everything is correct.”
Barnby Dun resident Jack Sharkey has the latest iPhone 5 and was surprised with the blip.
The 28-year-old, who works as a sales manager at Phones4U in Doncaster’s St Sepulchre Gate, said: “Apple are usually so slick with their products and don’t really make too many mistakes. I’m more surprised that they’ve issued an apology, I’ve never seen that before. Barring the error, the iPhone 5 is brilliant.”
Michael Dixon, 25, of Reeves Way in Armthorpe, added: “It is not like Apple to rush anything and bring something out that is not up to scratch, everything they do is usually immaculate so it is a shock.”
Mr Miliband said: “Doncaster has been on the map for hundreds of years so it’s an embarrassing error for Apple to have made. I hope it is corrected soon.”
Dan Fell, deputy chief executive officer, said the publicity surrounding the mistake could actually help boost the town.
He said: “I doubt very much that this will have any negative impact on Doncaster’s economy – it is a typo and nothing more. Indeed, if this story creates a little bit of attention for the town that probably can’t be a bad thing.”
Apple’s Mr Cook, who suggested customers use rival maps such as Google while Apple corrected the errors, added in his apology: “Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.”