Teeth whitening firm’s court fine

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A COMPANY director from the Isle of Axholme has appeared in court and admitted her business employed unqualified people to carry out teeth whitening.

Olivia Jane Boyle, 23, appeared in court as a representative of Pearl Teeth Whitening Limited.

The company, which traded as Pearl National, was prosecuted by the General Dental Council (GDC) which said the company’s actions were contrary to dental legislation.

The GDC alleged: “Pearl Teeth Whitening Limited, trading as Pearl National, did unlawfully carry on the business of dentistry at various locations in England and Wales between January 17, 2011, and May 15, 2012, when a majority of its directors were not and are not persons who are either registered dentists or registered care professionals.”

Ms Boyle, of Mill Lane, Westwoodside, admitted the company had contravened dentistry regulations. It was fined £3,500 with £4,000 costs.

During sentencing at Doncaster Magistrates’ Court on Friday, district judge Jonathan Bennett said: “It is clear from their website that Pearl National operated from a large number of locations and from the facts of the case presented to me, that they employed unqualified people to provide teeth whitening to their customers.”

He added that it occurred to him the company ‘must have received a lot of money and had never filed accounts at Companies’ House’.

Carrying out illegal dentistry is contrary to the Dentists’ Act 1984 and the GDC advises anyone who is considering having their teeth whitened to see a GDC-registered dentist before doing so.

A GDC spokesman said a dentist would be able to assess if treatment is appropriate.

Registered dental hygienists and dental therapists can carry out work on the prescription of a dentist, she added.

For more information on teeth whitening visit www.gdc-uk.org

Anyone who wants to report a person they believe could be practising dentistry illegally can do so by emailing illegalpratice@gdc-uk.org or by calling 0845 222 4141.

Alternatively, write to Illegal Practice, The General Dental Council, 44 Baker Street, London, W1U 7AL.