Police officers from Doncaster will be out and about in the town centre this month handing out jingle bells to shoppers in a bid to deter thieves.
They are part of an operation to target would-be criminals who may be tempted to strike during the busy Christmas shopping period.
The bells can be attached to a bag or purse and will jingle if a thief attempts to steal it.
The new initiative comes after six elderly victims had their purses stolen while shopping in the markets area of Doncaster town centre on December 2 alone. In one case, the victim was carrying a large amount of money.
People have been reminded not to carry large amounts of cash in their purses, attach their purses to bags if possible.
Insp Carl Lindley said: “In previous years around the busy festive period, we have seen a rise in robberies and, in particular, elderly people being targeted for their winter fuel or pension payments. Our activity this month seeks to reassure the community that we are taking robust action to deal with robberies, giving more vulnerable members of society as much assistance as possible so they can stay safe.”