An historic ‘anti-competition’ custom at Mexborough Market has been swept away in the hope of boosting trade in the town.
The informal practise prevented new traders from taking space close to existing ones selling similar items.
Under the new commodities guidelines some restrictions remain – for example Doncaster Market’s dedicated Food Hall will still only allow food retailers – but anyone wanting space in the market should now be accommodated wherever possible.
Doncaster Council hopes the new set up could lead to the creation of 30 new jobs for traders in the town.
Markets bosses have estimated that even if the new approach only allows an additional 20 businesses - who would have previously been turned away to take space on the markets - it could mean as much as an extra £70,000 income per year for the markets.
Councillor Bob Johnson, cabinet member for regeneration and growth at Doncaster Council, said: “A review of this situation has been long overdue.
“The old restrictive practice has become increasingly frustrating both for the council, which has to run its markets on a business footing, and to traders wanting to take a stall on Britain’s favourite market. “Existing traders will benefit too.”