Supermarket giant Asda has scrapped plans to build a store in an employment blackspot that had promised to deliver 300 jobs.
The supermarket chain has shelved plans to build the new 40,000 sq ft store in Denaby - one of the most deprived areas in Britain.
The company’s plans to open the new larger store, that were unveiled last year, were warmly welcomed by residents with almost 100 per cent backing the proposal for the store on the Whyte Chemicals site on Denaby Lane.
Plans for the store had included a 380 space car park and a petrol filling station.
The development was set to replace the Asda store already in Denaby.
Commenting on the situation, an Asda spokesperson said: “When we set our five year strategy in 2013, we said that we will continue to build stores, but we will not build at any cost. The circumstances around this decision do not solely relate to Denaby, and in fact apply to several new store schemes.
“The way customers shop has changed at a more pronounced pace in the last five years than in the last 20 years put together. Unfortunately, this means the plans we started to put in place in Denaby will not go ahead.
“We would like to thank all the local people who have supported our plans. We know that people will be disappointed with our decision not to open a new store, but customers in the area can still access our low prices at our existing Denaby store and through online shopping.
We will continue to serve our customers to our best ability, however they choose to shop with us.”
Speaking at the time Planning officer Andrew Suddes said: “Denaby is in the top 10 per cent of the most deprived areas in Britain.
“These plans will help claw back trade from the centre of town and help to strengthen the local economy.”
The current store is based in Hill Top Road in Denaby,
The firm has 10 supermarkets in the Doncaster region including major stores at Lakeside and Carcroft.