Isle entrepreneur is set to make millions

Picture 1 (L to R): Neil Sengupta of Grant Thornton; Jamie White and Matthew Robson of animation company Motus; Esther Kirwan of Clarion; and Anthony Hall of Antyx
Picture 1 (L to R): Neil Sengupta of Grant Thornton; Jamie White and Matthew Robson of animation company Motus; Esther Kirwan of Clarion; and Anthony Hall of Antyx
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Thirteen jobs are set to be created on the Isle with the impending launch of a new £1.2 million virtual animation business.

The Learning Monster Project – an interactive online learning experience – is set to be up and running within the next 12 months.

And the brainchild behind the project, Anthony Hall, 44, of Eastoft, wants to recruit his staff mainly from the Isle of Axholme.

The project aims to combine the fun and interactivity of a modern social gaming hub with additional educational benefits.

“We are in the process of looking for somewhere to build our premises but this will be in the Isle of Axholme,” said Mr Hall.

“We will also be recruiting for positions in Leeds but because I am based in Eastoft I want to have premises close to where I am.”

Mr Hall said a variety of positions will range from creative talent such as animators to business developers and lawyers.

The father-of-three, originally from Leeds, has spent the last 25 years working as an accountant but got the seeds of his idea for launching Antyx Ltd after gaining an Accelerated Learning qualification.

The Learning Monster Project will see children take on characters within a specially created virtual world that should be up and ready for them to use within 12 months.

“The idea is that they are learning while they are having fun,” said Mr Hall.

Antyx Ltd is working in conjunction with the GrowthAccelerator service, a team of legal and financial advisers from Leeds who will set up the new £1.2 million business.

As well as The Learning Monster Project, the company is also working on several other initiatives including a cartoon series and feature length film.

The venture will launch in July with the backing of private investors in London and support from the Regional Growth Fund from North Lincolnshire Council.

More than £500,000 has been budgeted for the build and marketing of the virtual world plus a ‘significant’ budget for its ongoing management and development.

The company is forecast to generate a turnover of £1.9 million in its first year, raising to £11.3 million by its third year of trading.