A new academy to champion traditional skills and train apprentices is part of the £500,000 revamp of a Doncaster supermarket.
Morrisons in York Road is promoting the skills of butchers, bakers and fishmongers through its in-store apprenticeship scheme.
The investment means that the store can put 23 year-old Sam Tuxford, currently an assistant in the oven fresh department, through its butchery apprenticeship.
He will follow in the footsteps of Daniel Baghurst, also 23, who recently completed the 12-month apprenticeship to become a qualified butcher.
As well as picking up practical skills from the butchery team, Daniel completed four, week-long intensive training courses at college where he learned about the bone structure of different animals, how to trim the meat and how to make the products on sale on the counter such as sausages and black pudding.
He also took part in cookery classes to ensure he knows how to prepare each meat and advise customers.
Daniel said: “I think that learning on the job from someone who really knows what they’re doing is the best experience you can get and it’s good to know that the The Craft Skills Academy will encourage other people to learn a proper trade and keep the traditions going.”
Both Daniel and Sam will continue to be supervised by meat manager, Brian Laycock who has been a butcher for 48 years.
The introduction of the Craft Skills Academy has also seen 25 staff trained in food and wine matching so they can recommend good combinations to customers.
The store’s craft skills specialists have increased the number of products they make from scratch and the butchers and bakers counters have been opened up so shoppers can see the specialists at work.
Store manager Tony Haigh said: “It’s great to see young people learning a trade. All of our staff have benefited from training which in turn benefits our customers as we can offer the best advice on how to prepare and cook the food we sell.”