A historic anti-competition rule at Doncaster Market has been scrapped in the hope of boosting trade.
The informal ruling prevented new traders from taking space close to ones already selling similar items.
Under the new guidelines, some restrictions remain – for example Doncaster’s dedicated food hall will still only allow food retailers – but anyone wanting space in the markets should now be accommodated wherever possible.
Doncaster Council hopes the new set-up could lead to the creation of 30 jobs.
Markets bosses have estimated that even if the new approach only allows an additional 20 businesses, who would have previously been turned away to take space, it could mean as much as an extra £70,000 income per year.
Coun Bob Johnson, cabinet member for regeneration and growth, said: “A review of this situation has been long overdue.
“The old restrictive practice has become increasingly frustrating both for the council, which has to run its markets on a business footing, and to traders wanting to take a stall on Britain’s favourite market.
“Existing traders will benefit, too. While more competition may initially be seen as another challenge, a market with no empty stalls will inevitably be a busier market, boosting trade for all.”
He added: “We have given this matter careful consideration and made a decision on what is best for all who have an interest in our markets.
“This is all about creating greater choice for shoppers and new jobs for local people.”
Stalls are available for as little as £10 on some days.
For details visit Doncaster Council