A MOVE to put cigarettes in plain packaging with prominent health warnings, is being backed by MP Michael Dugher.
The Barnsley East MP is supporting the charity campaign to protect children and young people by using plain packs with no attractive colours for tobacco products.
Evidence shows young people find current packaging designs more attractive than less eye-catching ones.
At a recent meeting in Parliament, MPs watched a short film featuring the reactions of young people to current packaging and then plain packs. They heard that more than a quarter of young smokers mistakenly believe one pack of cigarettes is healthier than another based on the pack design alone.
And three-quarters of young people think selling cigarettes in plain packs would make it easier for people to smoke less or quit.
Michael Dugher MP said: “It’s shocking that despite a ban on tobacco advertising, children are still being lured into a lifetime of addiction because of the way glitzy packaging makes cigarettes look so appealing.
“The reality is that smoking is a deadly addiction that kills half of smokers but many young people are simply unaware of this. Introducing plain packs would minimise the dangerous allure of cigarettes and reduce the chances of children starting to smoke”.