SHEFFIELD athlete Jessica Ennis features in a new national TV advert for Aviva which is being shown for the first time today.
The TV advert, which will premiere following the ITV evening news and run for one month, will showcase the best of British athletics talent during peak ad breaks.
The 40-second ad shows the blood, sweat and tears Jessica goes through in her intensive preparation for the London Olympics.
World Heptathlon Champion Jessica Ennis said: “I am really proud to be part of the new TV ad as Aviva has continually helped to develop and promote my sport at every level since the very beginning of my sporting career.
“It’s good to tell the story behind the big events. We don’t just turn up to a championship event and perform, it’s your personal preparation that counts for everything, as any athlete will tell you.”
The advert was filmed in London, Sheffield and Norwich.