Cough, Cough is a high-profile project by Doncaster Primary Care Trust (PCT) which aims to improve lung cancer survival rates in the borough.
Barrie Scothern, from Tickhill, helped launch the campaigning to encourage people with a persistent cough to visit their GP.

The former bobby has been given the all clear after he was diagnosed with Britain's second most common cancer in 2006.

The 70-year-old underwent successful surgery after visiting his doctor for a chest X-ray.

He said: "Being diagnosed with lung cancer doesn't mean a life sentence - so long as you act quickly.

"Anyone with a lingering cough should get down to their surgery and ask to get an X-ray.

"If you know someone who has had a cough for more than three weeks, encourage them to go too.

"Thanks to doctors spotting my lung cancer early, I'm free of the disease and able to get on with my life."

Doncaster is ranked 16th out of 152 PCTs in the UK for the number of people diagnosed with lung cancer.

The amount of new cases diagnosed every year in the borough is 39 per cent above the UK average.

Cough, Cough, was officially launched in Conisbrough last week.

It aims to improve lung cancer survival rates amongst 50-70-year-olds by identifying and operating on patients at the earliest possible opportunity.

Dr Rupert Suckling, who will oversee the campaign for Doncaster PCT, said: "It is important that people understand that lung cancer is a treatable disease - and chances of survival are much better if it is caught early.

"I hope this campaign will encourage people with lung cancer symptoms to go and ask their GP for a chest X-ray now."

Flyers will be distributed over the next month.

Adverts encouraging people suffering from a persistent cough, breathlessness or blood spots in the phlegm to visit their doctors, will appear on buses, in bus shelters, on pharmacy bags and beer mats in working men's clubs.